Ford to Debut BTCC Focus Race Car at Geneva Motor Show

The first ever touring race car version of the all-new Ford Focus will make its world premiere at this week's 2011 Geneva Motor Show, ahead of it is scheduled track debut in the British Touring Car Championship at Brands Hatch towards the end of March.

The BTCC Focus was developed by Arena Motorsport with technical support from Ford, and it's the first car to come out from a global initiative by Ford to support private teams around the globe in developing one common race car to S2000 specification.

To meet current local regulations, Arena Motorsport's UK-based Team Aon has opted for a 2.0-litre turbocharged Ford engine, instead of the 1.6-litre Ford EcoBoost engine other teams will use in Championships in line with international FIA regulations.

"There has been tremendous interest in new Focus from the racing community and it's the perfect fit for a global touring car," said Jost Capito, director of Ford Global Performance Vehicles and Motorsport Business Development.

"This new BTCC Focus is the first result of a collaborative effort between Ford and race teams around the world that have already built and raced successful Focus race cars. The teamwork has resulted in a global technical platform for racing using a common Focus with a safety cage built to FIA regulations – a competitive platform that can be tailored for regional competition, based on different rules," Capito added.

Ford said that the new Team Aon Focus touring car is expected to compete in all 10 rounds of this year's British Touring Car Championship .

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Ford Brings SYNC Technology to Europe Starting with the New Focus

Ford will offer the infotainment and connectivity system to its European models starting from 2012, the company announced today. The all-new Focus will be the first vehicle in Europe to feature the SYNC technology, with other models to follow. Ford said it wants to have 2 million SYNC-equipped cars on European roads by 2015.

The voice-control technology will be available in 19 languages: U.S., U.K. and Australian English, European and Canadian French, European and U.S. Spanish, European and Brazilian Portuguese, German, Italian, Dutch, Russian and Turkish. Beyond Europe, languages such as Arabic, Korean and Japanese are also compatible with SYNC.

The system can recognize 10,000 commands in each of the 19 languages, giving drivers the power to control most of the vehicle's functions using their voice. “SYNC’s unique connection between the driver’s devices and the vehicle means that the user’s voice can control both the car and the device. It is being developed specifically for European customers with the ability to understand multiple languages and accents," said Jason Johnson, SYNC Product Development engineer.

SYNC is able to connect to mobile phones via Bluetooth, playback media acquired via USB-ports and even act as a mobile WiFi hotspot for the car's passengers. “It is a smarter, safer and simpler way to connect drivers with in-car technologies and their digital lives,” said Ford's CEO Allan Mulally, who will announce SYNC's expansion to Europe at the 2011 CeBIT technology show in Hannover, Germany.

By Dan Mihalascu

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